∞ Social TV : Yahoo! Acquires IntoNow
From Y! Finance :
Yahoo! the premier digital media company, today announced the acquisition of IntoNow. Launched in January 2011, IntoNow has built a platform and companion TV application based on real time indexing of television that deepens the connections between audiences, television content and advertisers. IntoNow has indexed more than five years of US based television programming, creating a rich database to build video discovery and programming experiences. IntoNow is able to identify content down to the airing, episode and time within the program as well as provide program information and links associated with it, all within a matter of seconds.
