∞ Yahoo's Mobile Apps Get Game in SF
From ClickZ :
Games are the most popular type of mobile app, and to promote its own mail and other apps, Yahoo is putting a twist on mobile games. The company is set to launch a series of interactive outdoor touch-screen games placed in San Francisco bus shelters, and will egg on competition among Bay Area neighborhoods to score a free concert featuring OK Go.
The goal of the Yahoo Bus Stop Derby campaign is to promote four Yahoo mobile apps: Mail, Messenger, photo app Flickr, and sports scores and news app Sportacular. The company is calling the effort - which will run from November 22 through January 28, 2011 - part of its broader integrated marketing efforts for 2010. Yahoo launched its wide-reaching, 15-month “It’s Y!ou” branding campaign last September.
Picture a 72-inch LCD touch screen stationed in an outdoor bus shelter. Would-be bus riders can a choose a neighborhood from a drop-down menu and pick one of four games to play on the giant screen, each of which has a theme related to the app it’s intended to promote. A Yahoo blog page will post continually-updated scores displaying which neighborhoods are showing off the best skills.
